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The Square Route

The Brief: To celebrate and support ethnic minority business owners.

360 Campaign

The Problem: 

Only 17% of ethnic minority businesses are owned by women, which means girls from ethnic minorities don't have the same opportunities as their peers.

Our Solution: 

Square will give teen girls from ethnic minorities the tools and knowledge they need to kickstart their entrepreneurial spirit, by going into schools with a higher percentage of ethnic minority students to get them involved in the competition.


Square Route Guide

The guide simplifies business, and the step-by-step format makes it less intimidating. The guide is available for purchase on the website and will be sent out for free with square POS purchases and handed out at the workshops.

Square Route Planner

The planner would help teens start to think about and organise their business plans. It would make the next step of starting their business less daunting.

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