When we saw that luxury fashion house Moschino had released the ‘Sedano bag’, a £3,700 leather purse that looked like a bunch of celery – we knew we had to act.

The Aldi ‘celery bag’ – a functional fashion accessory, made from real celery stalks! Priced at just 75p, it’s eco-friendly, made from sustainable resources, and available to all at Aldi stores nationwide...

The spoof bag generated over 1.7 million views, 2000 comments (in the first hour), 130+ media articles and a 10% increase in celery sales WoW