Valentine's Day is tough... To buy or not buy the present? Jewellery is always a popular (and let's be honest, last minute) choice. It just so happens 'baguette cuts' are an extremely popular ring type. Too good an opportunity for Subway (the home of baguettes) to miss really...

We partnered with up and coming designer, Four Pence, to create a super limited-edition, bespoke, high-fashion inspired ring that emulated Subway's iconic Italian BMT sub. What more could a girl (or guy) want?

The campaign glistened 225 pieces of coverage, with an estimated 61.7 million reach and saw over 650 people enter to win a ring on Subway's Instagram post