top of page

Aldi | Taylor Herring

Cuthbert in Bloom

Chelsea Flower Show is one of the UK's most prestigious events. Not a natural fit for budget supermarket Aldi, right? But with this years entrants being encouraged to embrace caterpillars in their gardens and designs, we would be remiss not to turn up with one of the nation's most well-known caterpillars.

Freshly pruned for the horticultural calendar’s biggest event, we paraded a giant topiary Cuthbert outside the Chelsea Flower Show, to give those that don’t have tickets the chance to experience a bit of green fingered fun!

The campaign sprouted over 220 pieces of coverage including the Telegraph in print and Daily Star TikTok (twice)!

bottom of page