When you think of the winter sports, there's one event that comes to mind...the bobsleigh. And it just so happens that the shape of the sleigh looks rather like one of Aldi's most famous products (we’re looking at you, Cuthbert)​

In partnership with Team GB, we created a custom Cuthbert sleigh, a cheeky nod to the upcoming Olympic Winter Games Milano Cortina 2026 - accompanied by research revealing that over a third (37%) of Brits are inspired to take up a new sport thanks to a film or TV show or televised games.

The campaign sleighed 263 pieces of coverage, with a 97.5 million estimated reach.