To help launch Aldi’s new range of fragrances, we spoofed the often cringe world of luxury fragrance advertising with a new campaign that swapped sexy locations and even sexier models for a supermarket stockroom and an employee named Dave (big up Dave).

The campaign saw a smouldering 327 pieces of coverage with 142M+ impressions including 4 nationals (The Sun, Express, Mirror and Star) and a cheeky The Drum: Ad of the Day