easyJet holidays challenged us to come up with a creative campaign that would encourage British families to book a getaway in the brand’s Big Orange Sale.

Enter Grans Go Free – a one-of-a-kind holiday package ensuring that grandparents don’t get left out of the family holiday! We leveraged the rising trend of intergenerational living and 3G holidays to enable Brits to bring a grandparent on their next trip with easyJet holidays, at no extra cost.

The package gained over 300 pieces of editorial coverage including BBC News, Guardian and LadBible, 56k views to the Grans Go Free webpage and a huge 34% uplift in visits to the easyJet holidays website YoY