The first of April means one thing and one thing only; a brand's chance to be silly, weird and self aware all at once. The only problem, every brand wants a piece of the action, meaning it's harder than usual to cut through - only the best of the best make it into the national round-ups.

Brits are running mad; with over 1 million people signing up for the London Marathon in 2026. But, energy gel's traditionally come in fruity flavours...not ideal for savoury lovers! Which got us thinking, was it time for Subway's debut into the world of race fuel? Introducing Sub-Gels; a limited-edition range of nutrient-packed energy gels that taste just like Subway’s iconic sauces!

The stunt raced in 93 pieces of coverage, with hero hits in the Daily Mail, Mirror, Star, Indy100 and Joe.co.uk!