No Halloween party would be complete without a costume. But sticking on a pair of cat ears or a witch's hat just doesn’t cut it anymore...

Love Island winner Millie Grace Court had recently graced the papers after splitting with ex Liam Reardon. So, we partnered with the influencer to dress up in a bespoke Sub costume - stepping out on Halloween accompanied by a 'new' mystery man!

The campaign saw over 1.8 million views on TikTok, with a total of 225k likes across three posts and 90k likes on Instagram with 3.5k shares on the post! The costume achieved 14 nationals - including Mail Online, The Sun, Daily Star, Evening Standard (including pic of the day) and Sunday Mirror (alongside the legendary Heidi Klum’s Halloween costume!) - and a plethora of regional and consumer titles.