Remember the viral clip of Kim K telling Grime Gran she didn't know what a jacket potato was? And, the idea was born...SKINS. We just needed the right brief, and most importantly, the right client.

When Subway said they wanted a fame driving campaign for their latest Spudway drop, we knew we had found our moment. Cue a limited-edition shapewear range (potentially inspired by Kimmy's own billion dollar brand), designed to look like a Subway jacket potato skin.

We worked closely with Subway's social agency to launch an integrated PR, social and influencer campaign - amassing coverage in the likes of The Sun, the Star and the Express and almost half a million views on Instagram!