After a recent snowstorm had struck the UK, it was reported the highest pub in the country, the Tan Hill Inn, had been completely cut off. A small group of people had been confined to the inn for 5 days, and counting – and there was one thing in particular that everyone was talking about: the pub had run out of sausages and Malbec – disaster!

In just eight hours, we commandeered a giant snow plough, sourced supplies and braved treacherous conditions to deliver a much-needed care package to the 10 people (and 1 dog) stuck inside the Yorkshire pub.

The stunt ploughed in 275 pieces of coverage including BBC News, Joe.co.uk and a feature on the Daily Mail TikTok account, 12 nationals and an 86% increase in Malbec wine sales Wow

P.S. read our PR Week Behind the Campaign (please)