To raise awareness of Born Free's ground-breaking report, Clawing at the Cages, revealing the horrific lack of space big cats have in zoos across the UK and Europe, we locked presenters Amanda Holden and Kirsty Gallacher and actress Jenny Seagrove in a small cage in Leicester Square - surprising tourists and commuters alike!

The campaign gained 161 pieces of coverage - including 6 national articles and 2 broadcast pieces